BEYOND MEAT
OUT OF HOME+ PAID DIGITAL MEDIA
We HELPED BEYOND
MEAT SPEND LESS... AND GET MORE, INCLUDING IN-STORE VISITS WITH A 360 AD CAMPAIGN.
34%
INCREASE IN IMPRESSIONS
17%
INCREASE IN ENGAGEMENTS
56%
INCREASE IN CONVERSIONS
-8%
LESS BUDGET
We took over the Beyond Meat account during a critical point of the company’s fiscal year (Summer Grilling season). The company was facing headwinds and we needed to optimize the advertising strategy to get the most bang for their buck.
Google Suite was a natural place to start. After auditing the account and careful optimization we were able to increase full funnel metrics (impressions, views, engagements, and conversions) while decreasing spend at the same time.
We also negotiated a cost efficient out-of-home plan across two (notoriously expensive) key markets that drove 60K deterministic grocery store visits.
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