GOOGLE PIXEL
ORGANIC SOCIAL + COMMUNITY MANAGMENT
WE EMBRACED CRITICS AND
LEAKED INFORMATION FOR A
SOCIAL-FIRST PHONE LAUNCH FROM GOOGLE.
29K
TOTAL SOCIAL MENTIONS
239%
INCREASE IN SOCIAL ENGAGEMENT (VS PREV
LAUNCHES)
LAUNCHES)
1.7K+
SOCIAL CONVERSATIONS
The Google Pixel 4a was one of Google's most anticipated smartphones ever. Thanks to leaks & COVID-related delays, the internet already knew just about everything of the new device and had grown tired of waiting for it.
When it came time to officially launch, we knew we’d be met with skepticism and frustration. So, instead of shying away from it, we embraced it. We engaged critics & fans in an unexpected and personal way while addressing the leaks and speculation.
We analyzed previous Twitter chatter, identifying the most meaningful mentions and influential individuals and furthering brand love and softening the blow of an overly delayed launch.
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