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Intel for Amazon Web Services

Partnerships case study

We harnessed the power of tech to close the gender gap.

1MM+
Views
$50K
Donation to girls in tech
20+
Articles (added value)
including rolling stones, billboard, the fader, and more.

We supported Amazon Web Services (AWS) in securing and executing partnerships for their inaugural festival, Intersect Festival in Las Vegas. Black Magic Factory conceptualized and pitched Intel the idea of working with a female team of engineers to create a light show of 500 drones in collaboration with 6x Grammy Award winner Kacey Musgraves to celebrate women in tech.

We handled concepting, talent negotiations + management, content strategy + creation, Intel account management and overall project management. The partnership was featured by AWS and Intel in an internal keynote as a benchmark for future partnership activations.

Times Square

Times Square Outdoor

Pre-show Videos

Monolith

Kacey Musgraves Social Post

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Beyond Meat

OUT OF HOME+ PAID DIGITAL MEDIA

We helped Beyond Meat spend less, while getting more including in-store visits with a 360-degree ad campaign.

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Google Pixel

Organic Social + Community Management

We embraced critics and leaked information for a social-first phone launch from Google.

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Chase Sapphire

Content Marketing + Paid Media

Achieved Retention & Loyalty Through Creative Content

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Urban Mobility Labs

PR Case Study

We helped the City of LA show the effect of combining public and private sectors to drive mobility innovation.

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Red Bull Music

Paid Social Advertising

We designed an advertising campaign that contributed to 30 sold out shows.

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Red Bull logo

Intel for Amazon Web Services

Partnerships Case Study

We harnessed the power of tech to close the gender gap.

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Intel logo

Production Club

PR Case Study

We took an idea from obscurity and turned it into a viral global phenomenon.

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Colourpop X Animal Crossing

Case Study

We created a special moment in the metaverse for a fanatic gaming community.

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Queens Gaming Collective logo
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