Production Club
PR case study
We took an idea from obscurity and turned it into a viral global phenomenon.
600+
Press Hits
6.2B
Media Impressions
90K
Social Engagements
10K
New Social Followers
DOZENS
Of New Business Leads
COVID took a massive toll on the event industry. Production Club, a creative event studio for music, tech & gaming clients, turned their energy toward a solution for the future.
We created a PR marketing campaign around their PPE concept in an effort to position Production Club as an innovative leader in live music and events.
Our strategic rollout drove press hits in premium global outlets and the campaign went viral (i.e. Fast Company, Popular Mechanics, NY Post, LA Times, FOX News, CNN, among many others)
Fast Company
Complex
Desus + Mero
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